AI Insights · Timothy · October 2021
Top 5 Beauty Retail Apps Performance in Kenya Q3 2021
In Q3 2021, the top beauty retail apps in Kenya showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at the trends.
During the third quarter of 2021, the top beauty retail apps in Kenya experienced a range of performance trends in weekly downloads and active users. Here’s a closer look at how these apps fared according to Sensor Tower data.
Nykaa - Beauty Shopping App saw a notable increase in weekly downloads, peaking at 193 in the week of September 20, up from 66 at the end of June. The app's weekly active users remained relatively stable, fluctuating between 1.2K and 1.8K, closing the quarter at approximately 1.5K.
SUGAR Cosmetics: Shop Makeup experienced a significant rise in weekly downloads, reaching 253 by the end of September from 117 in early August. The app's weekly active users also increased, starting from 97 in early August and peaking at 294 in the final week of September.
Boddess: Beauty Shopping App had a moderate performance in weekly downloads, with a high of 139 in mid-August and a low of 11 by the end of September. The app's weekly active users showed a similar trend, peaking at 141 in mid-August and dropping to 43 by the end of September.
Representante Eudora demonstrated a strong increase in weekly downloads, surging to 148 by the end of September from 68 in early August. The app's weekly active users also showed growth, peaking at 172 in the final week of September from 62 in early August.
VPerfumes- Buy Perfumes experienced a gradual increase in weekly downloads, reaching 70 by the end of September, up from 3 at the end of June. However, there was no data available for weekly active users.
For more detailed insights and trends, visit Sensor Tower.
